Investor Relations Has Evolved: What was previously formulaic and rote has become dynamic and nuanced.
IR Is An Art, Not A Science: It’s the psychology of investor and shareholder sentiment — understanding their preferences, biases, concerns, and predilections. It’s the behavioral finance behind analyst forecasts and the underlying dynamics of capital markets and volatility.
IR Is Communications: It’s crafting a compelling brand identity and brand messaging that resonates. It’s building mindshare through the strategic, targeted dissemination of your corporate vision, passion, and potential.
IR Is Relationships: It’s cultivating trust and alignment with institutional investors, high-net-worth investors, family offices, sovereign wealth funds, and public and private pension funds
High Impact IR Drives Outcomes: It can mean the difference between market outperformance and underperformance, between being oversubscribed or missing the capital raise target, between growth and obsolescence.